Benefits of Having a YouTube Channel for Your Business

There are many benefits of having a YouTube channel for your business. YouTube is the world's second-largest search engine, and it has a massive number of daily active users. No matter what industry your business is in, YouTube will allow you to reach your target audience through both organic and paid avenues.

Having a YouTube channel for your business can provide a lot of benefits. Whether you're trying to grow your businesses online presence, or you're trying to broaden your content horizons, YouTube can help you. The best part is, YouTube isn't as difficult as many people make it seem! Just a library of simple videos can explode your business and your reach.

While there are a large number of benefits of having a channel on YouTube for business purposes, there are a few benefits that stand out. In this article, I'll be covering each of these benefits in detail. If you've been thinking about creating a YouTube channel for your business, this article should convince you to get started.

Benefits of Using YouTube as a Marketing Tool

Of the many benefits of using YouTube as a marketing tool, a few stick out. As someone who has used YouTube for my businesses in the past, I can say with confidence that YouTube is worth pursuing if you're looking to grow your business. Again, keep in mind that there are many benefits to having a channel on YouTube for business- these are just my top 5.

Increased Brand Presence

Getting attention for your business online can be quite difficult. With so much competition, it can be hard to break through the noise and get your content seen. With YouTube, you have the opportunity of leveraging the world's second-largest search engine. Simply put, with YouTube there are enough users for everyone.

The more places your business can be at once, the better. At the end of the day, what matters is the collective results of your marketing efforts. So, introducing YouTube to your marketing strategy will help increase your brand presence online even further. Utilizing the power of YouTube marketing is always something worth doing.

Organic Discoverability

As I have mentioned, YouTube is the world's second-largest search engine. This means that there are millions of people you can reach online organically through YouTube's search engine. Plus, many businesses have not pursued YouTube, so organic competition is still low for nearly every industry in existence.

Unlike with Facebook, with YouTube, you can actually get your content discovered organically. You don't need to pay money to YouTube to get your content seen by your fans. Organic reach is at an all-time high on YouTube and there is no sign of anything changing soon. So, YouTube is a great option to get your content discovered organically.

Expanded Content Library

Whenever I speak to business owners about YouTube, they always say that their blog posts perform just fine for their needs. The thing is, there are a lot of people who prefer to consume video content. So, by expanding your content library and creating video content, you can reach more members of your target audience.

A great way to start creating video content is to simply repurpose blog posts. If you have existing blog posts, try turning them into a slideshow with a voice-over. You don't need to hire an actor to be on camera- slide show videos work just fine. There is no excuse when creating video content can be done so easily!

Retargeting Marketing

I've talked a lot about the organic marketing benefits of YouTube so far. But what about the paid marketing opportunities? Well, paid advertising on YouTube via AdWords works very well! However, while you might be tempted to start running ads to cold traffic, why not run ads to warmer traffic through a retargeting campaign?

One of the best ways to go about combining both marketing methods is to run retargeting ads to past organic viewers. You see, when you run retargeting ads to past viewers, you tend to reach warmer traffic, leading to increased conversions. So, before you go and spend all your advertising budget on cold traffic, give a retargeting campaign a try!

Easy Implementation

I touched on this above, but creating videos and implementing YouTube into your marketing strategy isn't that difficult. Many business owners shy away from pursuing YouTube, as they feel the barrier to entry is too high. The fact of the matter is, creating high-value content that resonates with your target audience isn't that difficult.

A big misconception about YouTube is that using expensive equipment is the only option. This couldn't be further from the truth. Once upon a time, I used to create slide show videos, and I recorded my voice with an iPhone 4. This was years ago. Nowadays, mobile phones have better cameras and microphones, so there is no need to spend money on equipment.

Conclusion

These are just a few of the many benefits of having a YouTube channel for your business. As you can see, utilizing YouTube as a marketing tool is easily done. By creating simple videos, you can get your content discovered and reach your target audience. By adding retargeting campaigns into the mix, you can take things even further.

If you've ever thought about giving YouTube a try for business purposes, I recommend you do! While creating videos might seem overwhelming, the process isn't a difficult as it seems. Along with this, the more videos you create, the easier it will become. So, why not create a YouTube channel for your business and see how things go?